VIDEO IS HARD, RIGHT?
“Video is hard right?” Not something you probably want to heard from someone claiming to be a professional videographer, but hear me out!
Unless you have spent substantial time wielding cameras, fiddling with audio, and sifting through footage, you won’t find creating video ‘easy’. In fact, you will probably find it fairly difficult. That’s absolutely normal!
There are many ‘video guru’s’ out there telling business owners, that they aren’t going to get meaningful traction, until they learn to make fantastic video content. I’m here to tell you they are wrong…and right.
Video has a steep learning curve.
If you think it’s just about pressing the record video, then you are sadly mistaken. Shooting and editing has a relatively steep learning curve, and the success of any video is dependant on many different factors including but not limited to:
- Choosing a camera
- Lighting equipment
- Sound equipment
- Stabilisation equipment
- Writing a script / planning the direction of the video
- Story boards and shot lists
- Focus / exposure / shot composition
- Video formats
- On screen personalities / talents
- Camera movements
- Adding graphics, subtitles and other elements
- Exporting videos to various needed formats
- Who actually sees the video
This is only a portion of the list. In fact if you are weighing it all up, this is a great little resource for your kit created by Desktop Documentaries.
By now, I’m sure you’re beginning to appreciate that there are more than a handful of things to wrap your head around before you can expect to be able to execute a professional quality video production.
Video takes significant time to make, regardless of whether or not you have done it before.
Whether you’re a professional or just starting out, video will take a chunk of time to create. Of course, the professional can do far more economically, however there is always going to be work involved. The more complex the video, the more time added. As such, there will never be a way to just snap your fingers and expect a solid, unique, on trend video product in your lap.
“But Charlee, people take a shaky video on their iphone’s and go viral instantly”. Yes, the same way people win the lottery. Personally advise against making business decisions based on tangible outcomes – never luck.
Moving on! At a bare minimum professional looking videos will require planning, recording, and editing. These production phases take time, and time is…$$.
Video is always changing.
Not only are video trends changing, but so are social media platforms, camera standards, video formats, and editing softwares. Staying on top of these changes is a job in itself, and what you are expected to include in your videos will change at the drop of a hat.
Yeah duh, video is hard. Let’s get to the good part. What does this mean for you and your business?
If you are a business owner, it means you need to weigh up your options. Ask yourself these three questions:
1. Can you afford to make video on your own? Do you have the time, skills, equipment, determination, did I already say time?
2. Can you afford to outsource your video projects? Maybe you don’t have the time to learn, film, execute, repeat – but you do have money to invest a professional. This could be getting a contractor, or employing someone specifically to take on this role.
3. Can your brand afford to go without video? You know that video is a powerful tool to further develop your brand exposure, website and social media channels, and ultimately maximise sales, that’s why you are probably here. But what would be the outcome if you didn’t go down the path of video?
Each person answers these questions differently depending on the projects and outcomes you will be hoping to achieve. But it’s important to know that there are options, and all though we all say ‘MAKE CONTENT’, what we really mean is produce content that increases your businesses exposure and revenue. Often times going at it on your own isn’t the best option, other times paying for video content isn’t financially viable. It’s hard y’all.
In conclusion, video is hard. So, what are you gonna do about it?